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AIRCC Digital Library |
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Information Tech & Management
IJMVSC
ISSN : 0976 - 979X (Online) ; 2230 - 7966 (print)
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| The Value of Loyalty: Understanding Brand Loyalty from A Consumer Point of View |
| Russell McKenzie, Aristides R. Baraya, David C. Wyld, Carolina Garzón Medina, and Adriana Marcela Gordillo González |
| Volume : 11 volume number : 1 pdf |